Peanut Butter & Co.
Rebrand | Package & Identity
Collaborated with an external design firm to implement an extensive label refresh across a range of 25 products – spreads, powders, squeeze packs, dipping cups, and cookies – that led to new store distribution and awarded additional shelf space with existing roster of stores.
Social Media
Collaborating with the Marketing Team in 2020, we leveled-up the social media content, and fully integrated each promotional campaign across all digital media. This led to increased year-over-year e-commerce growth; influenced distribution in new stores; and assisted in gaining additional shelf space with the existing roster of stores.
Social Media Partnerships
Thanks to the success from fully integrating the social media content with other digital media in 2020, the Marketing Department at Peanut Butter & Co. started receiving increased requests from other great brands asking to partner on promotions and giveaways. These collaborations resulted in increased views and impressions on Instagram, TikTok, and Facebook.
Food Photography Art Direction
At Peanut Butter & Co., the in-house photographer and I devised a comprehensive library of evergreen photos – encompassing both food and product shots for specific social media assignments – but produced with the flexibility to be repurposed swiftly for time-sensitive projects as well. This allowed us to create great marketing collateral with little advance notice.
Trade Show & Stand Up Banners
Television
In 2019, Peanut Butter & Co. purchased a 119-acre peanut farm in Northeast Arkansas that grows high oleic peanuts used in peanut powder. The operations and marketing team visited the farm to film and photograph the September harvest to produce a series of commercials, social media posts, and marketing materials.
Marketing Collateral & Goodies
Special Events
To help announce the launch of Peanut Butter & Co.’s new rebrand and Grab a Spoon marketing campaign, we produced a food truck event that took place in New York City. Carla Hall joined us for the celebration while we shared free spoonfuls of peanut butter.