Rebrand | Package & Identity
Working with the owner/founder and marketing director of Peanut Butter & Co., we partnered with an external design firm to transform and unify the appearance across all peanut butter spreads, peanut powders, and chocolate hazelnut spreads. Over the next 6 years, we adapted this clean and welcoming design – featuring a new brand logo and stronger taste appeal – to almond butter spread, cookies and international packaging.